- Perfect Summer
- Try It!
- Fan Favorite Towns!
- Where to Cool Off
- CT Fairs 2014
- A Mystic Deal!
- Beach Rentals
- Adventure Amusements
- Mohegan Sun
- CT Antiques Trail
- On The Water
- CT Beer Trail
- Maritime Aquarium
- Park It Here
- Classic Drive-Ins
- The Summer Circuit
- American Art
- Under the Covers
- Outdoor Dining
- Top 5 Golf Courses
- Best Bike Rides
Press Release< back to list
CONNECTICUT STILL REVOLUTIONARY CAMPAIGN AT A GLANCE
Connecticut’s new brand identity, still revolutionary serves as a rallying point to help build pride among residents and bolster the state’s reputation as a business and tourism destination. It is a 360-degree integrated marketing campaign delivered through a variety of touch points.
KEY CAMPAIGN STATS
- May 14 – Labor Day
Total Campaign Cost
- $27 MM over two years
- 95% of target consumers in key areas of the tri-state, MA, RI and Philadelphia
- TV, Print, Out of Home (billboards, rail stations), Digital, Radio, Public Relations, Social Media
SAMPLES OF CREATIVE
FIND VISIT CONNECTICUT ON SOCIAL MEDIA
For media contacts click here.
- Connecticut’s Top 10 2014 Fan-Favorite Towns
- Tee Time: CT’s Top 5 Golf Courses You Can Play
- Best Bike Rides: 7 Ways to Go
- 5 Ingredients for the Perfect New England Summer
- Where to Cool Off This Summer
- Connecticut’s Country Fairs 2014
- Summer Getaway of the Week
- Your Ultimate Summer Guide
- Under the Covers: Summer Reading, Connecticut-Style
- Connecticut Inspires Summer Travel With The “Great Getaway To Connecticut Sweepstakes"
- Romantic Couples Escapes
- New Revolutionary Getaways!
- Outdoor Dining in Connecticut
- New Connecticut Antiques Trail
- Find the Perfect Ale along Connecticut's Beer Trail
- Get Out on the Water!
- Connecticut Favorites 2014
- Connecticut's Top 10 Hiking Trails
- Revolutionary Connecticut
- Connecticut's Cultural Treasures
- Try One of Connecticut's Swimming Holes for Water Fun and More
- Hot Diggity Dog! A Connecticut Hot Dog Tour
- The Quick Fix Day Spa Package
- Girlfriends Getaway Package
- A Romantic Night Away
- Instant Romance Package
- Experiences Rail and Beach Package
- Take Me Out to the Ballgame!
- Family Getaway Package
- Lighthouse Weekend Overnight Package
- Lighthouse Stay & Tour Package
- Create-Your-Own-Package & Save
- Historical Tour Package