Press Release
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CONNECTICUT STILL REVOLUTIONARY CAMPAIGN AT A GLANCE
Connecticut’s new brand identity, still revolutionary serves as a rallying point to help build pride among residents and bolster the state’s reputation as a business and tourism destination. It is a 360-degree integrated marketing campaign delivered through a variety of touch points.
KEY CAMPAIGN STATS
Spring/Summer Campaign
- May 14 – Labor Day
Total Campaign Cost
- $27 MM over two years
Reach
- 95% of target consumers in key areas of the tri-state, MA, RI and Philadelphia
Media Mix
- TV, Print, Out of Home (billboards, rail stations), Digital, Radio, Public Relations, Social Media
SAMPLES OF CREATIVE
Revolutionary Events in Connecticut History
Connecticut Still Revolutionary Brand Logo
FIND VISIT CONNECTICUT ON SOCIAL MEDIA
http://www.facebook.com/VisitConnecticut
http://twitter.com/ctvisit
http://www.youtube.com/user/ConnecticutTourism
http://pinterest.com/visitct
For media contacts click here.
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- Connecticut Open House Day 2013 - June 8th
- Unplug & Relax
- Find the Perfect Ale along Connecticut's Beer Trail
- 2013 Visitors Guide Now Available
- Connecticut's Quaint New England Towns & Villages
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- Connecticut Chocolate Trail
- Revolutionary Events in Connecticut History
- Connect with Connecticut on Facebook and Twitter!
