Press Release

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CONNECTICUT STILL REVOLUTIONARY CAMPAIGN AT A GLANCE

Connecticut’s new brand identity, still revolutionary serves as a rallying point to help build pride among residents and bolster the state’s reputation as a business and tourism destination.  It is a 360-degree integrated marketing campaign delivered through a variety of touch points. 

KEY CAMPAIGN STATS

Spring/Summer Campaign

  • May 14 – Labor Day

Total Campaign Cost

  • $27 MM over two years

Reach

  • 95% of target consumers in key areas of the tri-state, MA, RI and Philadelphia

Media Mix

  • TV, Print, Out of Home (billboards, rail stations), Digital, Radio, Public Relations, Social Media
  •  

SAMPLES OF CREATIVE

TV ads and Video

Print Ad

Out of Home Ad (1)

Out of Home Ad (2)

Brand Statement

Revolutionary Events in Connecticut History

Connecticut Still Revolutionary Brand Logo

FIND VISIT CONNECTICUT ON SOCIAL MEDIA

http://www.facebook.com/VisitConnecticut
http://twitter.com/ctvisit
http://www.youtube.com/user/ConnecticutTourism
http://pinterest.com/visitct

For media contacts click here.

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