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CONNECTICUT STILL REVOLUTIONARY CAMPAIGN AT A GLANCE
Connecticut’s new brand identity, still revolutionary serves as a rallying point to help build pride among residents and bolster the state’s reputation as a business and tourism destination. It is a 360-degree integrated marketing campaign delivered through a variety of touch points.
KEY CAMPAIGN STATS
- May 14 – Labor Day
Total Campaign Cost
- $27 MM over two years
- 95% of target consumers in key areas of the tri-state, MA, RI and Philadelphia
- TV, Print, Out of Home (billboards, rail stations), Digital, Radio, Public Relations, Social Media
SAMPLES OF CREATIVE
FIND VISIT CONNECTICUT ON SOCIAL MEDIA
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