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New TV Advertising Campaign Showcases Connecticut’s Staycation Offerings

The six commercials are the latest component of the state’s recently launched tourism marketing campaign, "So Good to See You, Connecticut”

HARTFORD, Conn., (July 22, 2020) – As Connecticut tourism businesses continue to safely reopen and welcome back guests, a new television advertising campaign from the Connecticut Office of Tourism is reminding state residents that there is so much to see, discover and rediscover without traveling far from home.

Launching this week, the six 30-second TV spots feature 33 different tourism businesses and recreational experiences across the state. The spots highlight activities that residents can safely enjoy this summer and fall, from water tubing in Bantam and hot air ballooning in Portland to appreciating art in New Britain and beer tasting in Woodstock. Other featured activities include horseback riding, apple picking, ziplining, kayaking, hiking, biking and go-kart racing.

Watch the spots here:

The spots will air on Connecticut’s major broadcast and cable television networks through Labor Day.

“Connecticut’s many leisure and hospitality-related businesses, small and large, are central to our state’s quality of life and to its economy,” said Randy Fiveash, director, Connecticut Office of Tourism. “While prioritizing safety during reopening, these businesses have helped bring jobs back to the economy and provided Connecticut residents with opportunities to safely enjoy our state and make new memories.”

Three of the six spots showcase businesses or experiences found in a particular geographical area of Connecticut—Western, Central and Eastern—and were supported by the Regional Tourism Districts.

“We hope these spots will inspire Connecticut residents to make the most of their staycations and encourage them to explore new places, try different activities and visit reopened businesses in every corner of the state,” said Fiveash.

The TV spots, which will also stream online in New York, Massachusetts and Rhode Island, are part of the state’s recently launched $1.2 million tourism marketing campaign.

The campaign, themed “So Good to See You, Connecticut,” is aimed at reinvigorating revenues for the thousands of tourism businesses impacted by COVID-19-related temporary closures. Additional campaign elements, including three safety-focused videos and a social media series, were rolled out earlier this summer. Residents and visitors are encouraged to participate in the campaign by tagging Connecticut travel photos with #GoodtoCT for a chance to be featured on social media.

To learn more, and start planning your Connecticut staycation, visit www.CTvisit.com.

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Contacts:

 

Emily Pangakis

Adams & Knight

emily.pangakis@adamsknight.com

860-676-2300 x 129

 

Randy Fiveash

Director, Connecticut Office of Tourism

randall.fiveash@ct.gov